

Our economic impact is also significant, with live music adding £4.5bn to the British economy and supporting 210,000 jobs across the country in 2019. From world-famous festivals to ground-breaking concerts, the live music industry showcases, supports, and develops some of the best talent in the world – on and off-stage.Īs important as it is, our national and regional contribution isn’t purely cultural. UK live music has been one of the UK’s biggest social, cultural, and economic successes of the past decade. Post them on your social media to show how important UK live music is to you, and don’t forget to use the hashtag #LetTheMusicPlay.
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If you’d like to add your support, you can download shareable graphics and quotes from some of the country’s biggest artists here. The campaign asked people to share on social media a film or photo of the last gig they played or saw with the hashtag #LetTheMusicPlay. On July 2nd 2020, the Concert Promoters Association and a coalition of live music businesses including artists, venues, concerts, festivals, production companies and industry figures launched a campaign to highlight the importance of the sector to the UK’s economy. Until these businesses can operate again, which is likely to be 2021 at the earliest, government support will be crucial to prevent mass insolvencies and the end of this world-leading industry. But, with no end to social distancing in sight or financial support from government yet agreed, the future for venues, concerts and festivals and the hundreds of thousands of people who work in them looks bleak. UK live music has been one of the UK’s biggest social, cultural, and economic successes of the past decade, with venues, concerts, and festivals supporting 210,000 jobs across the country and adding £4.5bn to the economy in 2019. The second round of LetTheMusicPlay aims to highlight that the broader ecosystem of the live music business remains in crisis.” The campaign

The measures that we’ve seen from Government over the past few weeks are hugely welcome, but we still need a date to reopen, and a scheme to insure shows so that they can go ahead. Phil Bowdery, Chair of the Concert Promoters Association, said: “Venues and events are still unable to fully open, and so the industry still faces a cliff edge of redundancies. Encourage your colleagues, networks, family and friends to do the same.Post some of the pre-made social graphics which can be downloaded here.Post an end of tour or event crew photo, or a photo of you and your ‘crew’, with the hashtag #LetTheMusicPlay, OR.It’s vital that this industry, which is worth £4.5bn to the UK’s economy and employs 210,000 people, continues to have its voice heard. But the live music industry is still in crisis. The first #LetTheMusicPlay campaign achieved an enormous amount in a very short time. A conditional roadmap to re-open live events is now a key focus for DCMS and the Cabinet Office. A subsequent announcement to reduce VAT from 20% to 5% didn’t originally include tickets for live music events, but was also extended to cover them following the campaign. The announcement was brought forward, and the amount significantly increased to include live music, following the campaign. The following week, a £1.57bn financial package for the cultural sector was announced by the Government. An image of the hashtag was projected on famous venues – big and small – including the Royal Albert Hall, O2, Roundhouse, and London Palladium.#LetTheMusicPlay achieved hundreds of millions of social media hits, trending at #1 globally on Twitter for 3 hours, and trending at #1 in the UK all day.
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Jools Holland, Beverley Knight, Ben Lovett, Emma Banks, KT Tunstall, Simone Butler, David Gray, and Paul Weller all appeared on TV and radio as part of the campaign


The campaign / Read the Letter / Add your name / Downloads #LetTheMusicPlay 2
